CASE STUDY
MEDIA RELATIONS & THOUGHT LEADERSHIP: FEARLESS FUTURES
The Challenge
Fearless Futures is an international diversity, equity and inclusion (DEI) training and consultancy firm that facilitates transformative learning experiences by actively challenging the root causes and intersections of inequities. Founded in the U.K. in 2014 by Hanna Naima McCloskey, Fearless Futures specializes in globally relevant, robust analyses of inequities in the workplace and how they produce unequal and harmful outcomes for marginalized groups. The firm serves Fortune 500 companies across various sectors including tech, finance, media and more who are willing to engage in courageous analysis and are committed to deep change across their organizational ecosystems. The TASC Group was charged with boosting Fearless Futures’ media presence and name recognition in the U.S. and internationally, as well as developing founder and CEO Hanna Naima McCloskey’s thought leadership platform as an expert and leader in the DEI space.
The Challenge
Fearless Futures is an international diversity, equity and inclusion (DEI) training and consultancy firm that facilitates transformative learning experiences by actively challenging the root causes and intersections of inequities. Founded in the U.K. in 2014 by Hanna Naima McCloskey, Fearless Futures specializes in globally relevant, robust analyses of inequities in the workplace and how they produce unequal and harmful outcomes for marginalized groups. The firm serves Fortune 500 companies across various sectors including tech, finance, media and more who are willing to engage in courageous analysis and are committed to deep change across their organizational ecosystems. The TASC Group was charged with boosting Fearless Futures’ media presence and name recognition in the U.S. and internationally, as well as developing founder and CEO Hanna Naima McCloskey’s thought leadership platform as an expert and leader in the DEI space.
The Strategy
TASC crafted messaging to effectively communicate the impact of Fearless Futures’ work transforming its clients’ workplaces from an equity and inclusion perspective and its unique position as a global organization advocating for a more equitable society overall. TASC conducted both reactive and proactive media outreach to national and niche top media targets, as well as ongoing media research to identify beats pertinent to Fearless Futures’ goals. TASC also worked to strategically place op-eds and articles authored by Hanna to build her platform as a thought leader and establish her as a go-to expert in her field.
The Results
TASC secured 227 media placements for Fearless Futures and its leadership with a total potential audience of more than 532 million readers. Through TASC’s efforts, Hanna and Fearless Futures were featured in key U.S. business publications including Inc., Forbes and Bizwomen, establishing the organization as a key player in the DEI space. The firm and its leadership team were also highlighted in top HR and DEI trade publications such as People Dynamics Magazine, Training Magazine, Training Industry, Authority Magazine, DiversityQ and HR Future Magazine, building the agency’s reputation with top industry professionals and influencers. As a result, Hanna was invited to speak at the SHRM Inclusion 2022 Summit, one of the most prominent conferences in the HR space.
MEDIA COVERAGE
