The TASC Group Breaks Down Boeing’s Crisis Response in Newsweek

A crisis can shatter any company’s reputation and credibility without a proper response plan in place.

A prime example is the ongoing scandal with Boeing’s 737 MAX airplanes. The company has faced renewed public scrutiny since January, when an Alaskan Airlines flight made an emergency landing in Oregon after a door plug blew off mid-flight, causing rapid decompression.

This incident along with previous airline disasters involving Boeing’s 737 MAX airplanes have severely undermined public trust in Boeing’s aircraft safety, led to a dramatic fall in the stock price and a significant decline in sales (the company hasn’t made a profit since 2018) and returned the company’s mismanagement and technical malfunctions to the headlines in the media.  

In two recent Newsweek articles, TASC leadership analyzed Boeing’s reputational damages and crisis response failures after this incident. In the first article Larry Kopp, founder and chairman of The TASC Group, attributed the company’s declining orders to Boeing’s corporate hubris and the repercussions of its shifting corporate culture since merging with McDonnell Douglas in 1997. In the second, he encouraged the company to shift the focus from unveiling a new product at a top aviation fair to revamping safety and security within its current fleet.

The critical question now is whether Boeing can rebuild its reputation and prevent such incidents from occurring again in the future. TASC outlines key steps that Boeing could take to regain public trust and restore their reputation as the world’s most famous aircraft manufacturer.

Check out the full Newsweek articles here, here and here.

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