Lisa is an award-winning communications professional with nine years of experience leading public relations campaigns for a variety of clients, including mission-driven progressive organizations in the nonprofit and social justice spaces.
At The TASC Group, Lisa has spearheaded national media campaigns, local grassroots movements and crisis management campaigns centered around LGBTQ+ rights, diversity, equity and inclusion education, racial justice and gender equity, among others. She is currently leading the charge alongside a team of asbestos litigators to expose Johnson & Johnson’s efforts to skirt compensating individuals fatally harmed by the company’s asbestos-laced talcum powder, which has resulted in favorable media coverage from top tier outlets including Reuters, Bloomberg Law, NPR, The Wall Street Journal and Financial Times. Beyond her client work, Lisa is responsible for training and mentoring junior team members.
Lisa has won various industry recognitions including being named Ragan’s Top Woman in Communications. Her efforts spearheading a media relations campaign broadcasting the mission and services of national Black Trans-led LGBTQ+ organization Destination Tomorrow, which generated over 1,150 media hits, won PRSA-NY’s Big Apple Awards in various categories.
Prior to joining TASC, Lisa spent most of her career in the fashion and lifestyle spaces, developing and executing communications strategies for emerging brands, gaining meaningful media coverage across top tier publications. She has a Master of Arts in fashion marketing from LIM College.
During the COVID-19 pandemic, Lisa helped build a homework help program for a progressive elected official’s campaign to aid families struggling with remote learning in the Queens and Bronx boroughs of New York City. She is passionate about volunteering and raising awareness for various social justice issues.
In her spare time, Lisa can be found hanging out with her two cats, going for long walks along the East River, trying new restaurants or rewatching Gilmore Girls for the 500th time.
What has been one of your favorite campaigns to work on?
Destination Tomorrow, a Black Trans-owned LGBTQ+ organization, has been one of my favorite campaigns to work on. Led by great people with lived experience, the organization does incredible work in holistically addressing the challenges the community faces.
What would your coworkers say are your greatest strengths?
My coworkers would say that my strengths are thoughtfulness and adaptability.
What show and/or movie have you recently seen that you would recommend?
What’s the best advice you’ve ever received?
If it’s not a “hell yes,” it’s a “no.”
What’s your favorite quote?
“There is nothing radical about moral clarity.” – Alexandria Ocasio-Cortez