An award-winning public relations professional, Rida Bint Fozi has more than 15 years of experience as a communications specialist, strategist and publicist for businesses, nonprofit organizations and socially responsible companies and thought leaders. 

Rida’s work has been recognized for excellence by the Public Relations Society of America (PRSA) and PRSA NY. She was named one of PRSA NY’s inaugural “15 Under 35” Award winners, which honors the NY public relations community’s foremost emerging talent. She has led multiple campaigns that won PRSA NY Big Apple Awards and PRSA Silver Anvil Awards of Excellence and has been named a Ragan’s Top Woman in Communications and PRNews Top Woman in PR. She previously served on the PRSA NY Young Professionals Advisory Board and has regularly served as a judge for its annual Big Apple Awards competition. 

Rida has spearheaded grassroots, national and international campaigns and managed crisis communications for clients such as the Trayvon Martin family and Foundation, United Way of New York City, the Heather Heyer Foundation, NYU Tisch School of the Arts, the David Lynch Foundation, Dictionary.com and the Stella Adler Studio of Acting.

Prior to joining TASC, Rida served in leadership and development positions at national youth organization Young Muslims and managed communications and social media for the Islamic Circle of North America, one of the nation’s leading American Muslim organizations.

Rida is known for her endless curiosity, passion for hyphen placement and deep love of maps, science and memes. Her interest in design and photography, and keen eye for detail, inform her ability to think creatively and offer a fresh and unique approach to the ever-evolving public relations industry. In her down time, she can be found hand lettering, baking or buried in non-fiction reads.

Rida has a Bachelor of Arts in English literature from Brooklyn College.

What do you love most about working in public relations?
I get a thrill from managing multiple projects at once – prioritizing tasks, managing competing deadlines, juggling responsibilities. I also love that I get to wear so many hats; sometimes I’m the strategist, other times I’m the logistics manager or even the photographer. My brain thrives off being constantly engaged.

What has been a highlight in your career so far?
Working with and representing Trayvon Martin’s parents, Sybrina Fulton and Tracy Martin. It was an honor to support them during such a difficult time for them personally and a historic time for us nationally.

What has been one of your favorite campaigns to work on? 
There are so many! A personal favorite was a campaign promoting the Stella Adler Studio of Acting’s actor training on Rikers Island, a deeply impactful program that brought movement, dance and writing classes to incarcerated women. The campaign required so much thoughtfulness, diligence and attention to detail. We secured a phenomenal piece in the Associated Press and our positive press coverage led to a full-time arts liaison being hired at Rikers.

What show and/or movie have you recently seen that you would recommend?

Ted Lasso or Avatar: The Last Airbender (a favorite comfort watch).

What’s your favorite quote?
I don’t have a singular favorite quote but do love this sentiment from Maya Angelou: “This is a wonderful day. I’ve never seen this one before.”

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