Jennifer is an award-winning publicist specializing in public relations and communications for advocacy and mission-driven organizations. She primarily works with clients in the education, public awareness, nonprofit and political landscapes. A deep thinker and top-tier strategist, she is skilled at shaping organizational branding and messaging, crafting thought leadership campaigns, managing high-profile and fast-paced projects and securing local, national and international media opportunities for clients across sectors. She also is responsible for the mentorship and training of junior staff.
Jennifer has a background in cause marketing, advertising, city government and the nonprofit sector having worked at organizations such as the City of Austin, the Livestrong Foundation, the Ad Council and Major League Baseball’s technology arm. She has also served as a Spanish-language translator and advertising copywriter for national brands, drawing on her background being raised in Mexico.
Named a Top Woman in PR by PRNews, Jennifer has led national media campaigns, promoted grassroots movements and managed crisis communications. She has won numerous industry recognitions for her work at The TASC Group including PRSA-NY’s Big Apple awards, PRNews Nonprofit awards and a Gold Stevie Award from the American Business Awards.
Her award-winning work has included promoting Oyate Group’s Bronx Rising Initiative, which resulted in 40,000 New Yorkers being vaccinated against COVID-19 by the organization and over 700 media hits in one year in local, national, multicultural and international media outlets covering the nonprofit’s efforts. She also led on the years-long thought leadership campaign for David C. Banks on his successful bid to become New York City Schools Chancellor.
A graduate of the University of Texas at Austin, she holds a Bachelor of Science in public relations and a certificate in business foundations.
What has been one of your favorite campaigns to work on?
Commemorating the 10-year anniversary of the Sandy Hook shooting with the Catherine Violet Hubbard Animal Sanctuary was one of the most impactful experiences for me at The TASC Group. We had the honor of working with Catherine’s mother to share Catherine’s spirit and kindness with the world and contribute to the future of the animal sanctuary that keeps her memory alive and gives back to the community in her honor.
What would your coworkers say are your greatest strengths?
Confident, clever, intuitive, funny, skilled organizer of strategy and teams, direct and to-the-point, level-headed and a voice of reason. 🙂
What do you like to do in your spare time?
Explore the restaurants and coffee shops of Brooklyn, watch bad reality tv with friends and Pilates and Muay Thai.
If you could only eat one food for the rest of your life, what would it be?
Idk but it would be covered in hot sauce.
What’s your favorite quote?
“Talking isn’t doing.” – Shakespeare