JOCELIN LEON
Jocelin is a public relations professional working closely with clients in the education, public awareness, nonprofit and entertainment industries. She has a background in PR for the restaurant and hospitality industries.
Jocelin has led and assisted in major national and local campaigns helping garner local and national media attention and promoting grassroots movements. She is adept at understanding and meeting client goals and excels at identifying the right media targets for her clients and securing positive coverage of their missions.
Some of her most notable work includes her involvement with the Catherine Violet Hubbard Animal Sanctuary in anticipation of its groundbreaking ceremony commemorating the 10-year anniversary of Sandy Hook, which resulted in more than 750 media hits in outlets including CNN, NBC News, AP News and more. Additionally, she has been instrumental in raising awareness of and garnering support for the New York Free Admission Campaign, a vital initiative striving to enact legislation that mandates a comprehensive examination of the laws pertaining to New Yorkers’ entitlement to free admission to city museums and institutions.
Jocelin is bilingual with Spanish being her second language. She graduated from West Virginia University with a Bachelor of Science in strategic communications and minored in fashion merchandising and sociology.
What do you love most about working in public relations?
I love that I get the opportunity to be a storyteller. It’s an exciting part of my day to craft compelling narratives and shape the way organizations and individuals are perceived by the public.
What has been one of your favorite campaigns to work on?
The Catherine Violet Hubbard Animal Sanctuary campaign was one of my favorites to date. We collaborated closely with their team throughout the year, allowing me to fully immerse myself in their impactful work. From the campaign’s inception to its culmination on the 10-year anniversary of the Sandy Hook tragedy, being involved every step of the way was an awe-inspiring journey. Securing coverage of their profound message of compassion in prestigious national media outlets and garnering attention from influential local sources felt like a triumph. The heartfelt feedback we received from readers and listeners who were deeply moved by their message served as a deeply gratifying reward.
What would your coworkers say are your greatest strengths? (Ask two folks!)
My coworkers would say that some of my greatest strengths are being proactive and being a “get it done” type of person.
What do you like to do in your spare time?
I love attending music festivals and concerts.
What’s the best advice you’ve ever received?
I was told to never compare my journey with others. Everyone has their own path and timing, and focusing on my progress without getting caught up in comparisons leads to greater contentment and personal fulfillment.