VANESSA HSIA

Vanessa is a storyteller and comms strategist based in New York City. At The TASC Group, Vanessa advises c-suite executives and high-profile campaigns on narrative development and media relations, developing PR strategies that both maximize media coverage and build long-term trust and impact. 

Before joining TASC, Vanessa worked at the intersection of political, nonprofit and corporate spaces for five years spanning several organizations. At Sesame Workshop, the nonprofit behind Sesame Street, she led PR strategy for US social impact initiatives, ensuring resources on racial justice and autism acceptance effectively reach families across the country. During the 2020 election cycle, Vanessa led digital advertising and messaging trainings for more than 800 politicians and comms professionals on behalf of Priorities USA, the nation’s largest Democratic Super PAC. She began her career in economic justice at The Hub Project in Washington, DC, and continues to carry principles of a fair and worker-centric economy into her client work. 

Vanessa received her Bachelor of Arts in French and international studies from the University of California, Irvine, and considers New York, California and Taipei her home. Outside of her day job, Vanessa is a communications trainer for the National Democratic Training Committee, as well as a writer and amateur photographer; she is particularly interested in capturing memories from the Chinese diaspora and storytelling as a means for collective liberation.

What do you love most about working in public relations?
I love being a part of shaping the news and informing public opinion. I see language as an imperfect, ever evolving and powerful tool for changemaking.

What do you like to do in your spare time?
I love walking around the city with my camera, a good book and a coffee.

What is your favorite part about living in New York City?

The ability to live slowly while the city moves quickly. There’s always something new to try, interesting strangers to meet — and you’re able to do it all on your own terms, at your own pace.

If you could only eat one food for the rest of your life, what would it be?
Soondubu jjigae.

What’s the best advice you’ve ever received?

Others’ perceptions of you are not for you to carry.

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